Create. Launch. & Flourish

Create and launch your own website for your handmade business.

Building your own website doesn't have to involve countless hours of research, sifting through outdated YouTube tutorials,
or trial & error!

Wouldn't it be nice to...

  • Have a 24/7 customer & sales generation machine
  • Earn more profits and pay less Etsy listing and transaction fees
  • Spend less time hauling tables, tents, and totes to craft shows and more time packing shipments in you pajamas
  • Hit the “Publish” button with confidence
  • Feel the weight of your website lift off your shoulders

But right now you're feeling a bit lost and overwhelmed by all the systems, tech, and options everyone is telling you about?

Does this sound familiar?

You’re selling your handmade goods at a show or market and you meet someone who is really interested in what you’ve made, but they’re not ready to buy. You’re handling 25 things at one time and this lady is asking questions about your products. Then she asks, “Do you have a website where I can find more info?” And your heart drops, ...again.

Or maybe you just met someone at a networking event or party. When they ask what you do, you excitedly explain the side business you’re building (you might not mention that you hope to quit your day job). They ask about your website and you sheepishly reply, “I’m still working on it.”

Of course building your website has been on your to-do list for a while but keeps getting pushed to the back burner.

You feel like you’re missing out on potential sales.
Your products are awesome and people want what you've got, - but you’re not available 24/7 to make the sale.

You’ve already tried to...

  • Research the best platform to create a website. You’ve looked over pricing tables and mile-long feature lists that look like a foreign language
  • DIY it based on free resources and YouTube videos, but the info you found seems outdated or difficult to follow.
  • Hire a professional, but there’s simply no room in your start up budget for a $2,000+ website

But let’s face it… You’re not moving forward as fast as you want.

THAT’S OK. You’re in the right place now.
Seriously! No one is born knowing how to build a website, right?

I can teach you a new skill that will empower you and your business. Knowing how to build and update your own website will save you thousands over the life of your business. Not to mention, by building your website with WordPress, you'll have lower monthly recurring costs compared to other builders!

I'll help you overcome your tech overwhelm when it comes to creating a website for your handmade business. You can create your own website without hiring a designer or throwing a tech tantrum.

Get the support you want to build the website you need!


Create. Launch. & Flourish
is the practical step-by-step course that shows handmade product sellers exactly
how to create and launch their own website
to stand out in a crowded marketplace.

This course is for you if...

You’re a maker. You create beautiful ceramics or you’re a needlepoint ninja. You’ve been selling on Etsy but you’re ready to grow and create your own website. You want to make more profit and you feel like you’re flushing dimes down the toilet with all the Etsy listing and transaction fees.

You’re a small business owner. You wear all the hats and you’re bootstrappin’ your business. You don’t have the budget to hire a web designer and developers to get your business online but you have the hustle and drive to DIY your website.


You're willing to put in the work. You know it's going to be worth it so you're ready to put in the investment.A balanced investment of time and money is most advantageous for you right now.

You don't want to waste any time. You don't have time to dilly dally researching, trial and error, trying to put the pieces together. You want some support and guidance throughout the process.

You are somewhat tech savvy. You don't need to learn HTML or CSS coding to succeed in this course. But you are willing and able to learn new software systems. You know there is going to be a learning curve, but you're excited to shorten it by taking this course.

You already know that you want to build your website with WordPress and that it is the best option for YOUR business.

“Rebecca communicated enough info in the course that I feel like I can finish and manage my website and I now know enough not to be taken advantage of if I have someone else manage it. That was extremely valuable to me.”

-Coreen H.

About Create. Launch. & Flourish

handmade business website course

In this course, I'll walk you through how to create your own website with short but actionable video lessons. You'll learn step by step how to create your website using the powerful WordPress platform. You'll get practical tech tutorials, worksheets, and tools in order to complete each lesson.

This is a self-paced online course you can complete from the comfort of your own home!

Join the private CLF Facebook Group to get answers to your questions or personalized feedback from me!

Create Launch & Flourish Benefits

Access to the Course Membership Site
All the lessons are neatly organized and easy to navigate

6 Sections of bite-sized video lessons
Get in, get what you need, and implement immediately

Self-Paced Course
Take your time or binge watch it all -
it's up to you!

Lifetime Access
You'll always have access to the course

Future Proof
You'll get any updates and improvements
I make to the course in the future!

Private Community (Facebook Group)
A supportive and exclusive community for my students to share insights, tips, and get help

website design for craft business

"I had been stuck for months, literally, like maybe even a year on publishing my website. You got me thinking on a clear path and helped me finally make decisions and I even pressed 'publish'. You have such a real and easy way about your teaching style."

-Erin V.


Create Launch Flourish


Section 1: Website Planning & Initial Setup

Handmade Business Website Setup

Prep and Setup your site the right way with step by step instructions. Get started on the right foot with hosting recommendations that will allow you to save time with automation, backups, speed & security built in!

  • Website Anatomy - Front End & Back End
  • Register your domainSet up Hosting Account
  • Install WordPress
  • Plan a Website that actually works FOR your business

Section 2: Understanding WordPress

WordPress Course for Handmade Business

Navigate your dashboard like a pro and get to understand the WordPress lingo so you know how to quickly find what you want. Lock down your site with security best practices and keep your site running smoothly.

  • WordPress Dashboard Walkthrough
  • Configure your site settings
  • Learn WordPress lingo and understand plugins
  • Secure your website
  • Set up automatic backups and know how to restore your site

Section 3: Pages & Menus

Add Pages and Menus in WordPress

Create all your pages and set up your navigation menu in a snap

  • Create Pages
  • 3 Essential Legal Pages you need
  • Create your Navigation Menu

Section 4: Branding & Customization

Customize your craft business website

Design and customize your site to match your branding and really connect with your ideal customers

  • How to Choose a quality Theme
  • Install & Activate your Theme
  • Understand Colors for Web and set up your color palette
  • Customize your theme to perfectly match your brand

Section 5: Content & Page Layouts

Content and Page Layout for WordPress

Lay out all your text and images within your pages content areas.

  • Learn about Drag & Drop Page Builder Options
  • Create graphics for your site
  • Lay out your text and images
  • Add images, videos, and other goodies
  • Design & Customize your Side bar and Footer areas

Section 6: Practical Biz Tech Tutorials

Handmade Business Website Tutorials

Get easy to follow On-screen tech walkthroughs for implementing the most common business website features

  • Create your contact page with a Form & embedded Map
  • Set up your Shop (ecommerce)
  • Embed a PayPal Button
  • Set up your Blog
  • Connect your Social Media

This course is not open for enrollment.

Your Instructor


I’m passionate about helping creative entrepreneurs launch their business online with a professional website. The web design world moves fast – it’s exciting and there’s always new standards and strategies to learn. It’s my job to stay on top of the web industry so I can teach you how to leverage it for your business.

Frequently Asked Questions

When does the course start and finish?
The course starts once you purchase and never ends! All of the course materials will be available once you enroll. Create Launch & Flourish is a self-paced online course and you have lifetime access. You decide when you start and when you finish.
What happens when I enroll?
- You will receive an email confirmation with your receipt and a login link to the course site where the Welcome Section plus 6 course sections will be waiting for you.
- You will get a Welcome email and welcome packet after that.
. - In that welcome email you will be invited to join the private group where you can get acquainted with your classmates.
- Use the login information to access all your lessons within the course right away.
- You will then have lifetime access to the course!
How is this course formatted and delivered?
This course consists of 6 Sections with multiple lessons per section. Lessons are mostly video format consisting of screencast walkthroughs, tech trainings and some slide presentations.
All course material will be located within the private course website. You will have your own account and your progress will be saved so you can always come back and pick up where you left off.
Students who enroll in the VIP level will also get 2 bonuses. These bonuses include an area dedicated to our live group coaching calls for personalized Q&A sessions (Recordings of all calls will always be available afterwards) as well as an area where you can schedule your individual 1-on-1 website strategy session with me
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
If I ever do choose to retire the course, I will provide downloadable files for every student to download and save on their own computer or other devices.
What if I am unhappy with the course?
I would never want you to be unhappy! If you are unsatisfied with your decision to enroll, contact me in the first 30 days and I will give you a full refund.